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Gebruik Google+ bij je marketing

3 April 2014 Rogier van den Berg 1 minute read

Google+ kan erg nuttig zijn voor je interne communicatie en samenwerking, maar je zou het zeker ook in moeten zetten voor je marketing. Forrester heeft onlangs een onderzoek gepubliceerd waarin ze laten zien dat marketeers júist gebruik zouden moeten maken van Google+.

Meer gebruikers dan je denkt

Een van de redenen is dat Google+ meer gebruikers heeft dan je zou denken. Zo waren er in Nederland in december 3,2 miljoen unieke Google+ bezoeken. Met Google+ bezoeken worden mensen bedoeld die naar http://plus.google.com surfen, dus niet bijvoorbeeld YouTube comments.

Merkbetrokkenheid

Daarnaast genereert Google+ veel merkbetrokkenheid. Google+ posts van merken lokken in de VS bijna 2x zoveel reacties uit als Twitter:

Vindbaarheid

Een derde argument wat met Google+ te gaan doen is dat het goed is voor je vindbaarheid. Als veel mensen jouw content "plussen", ziet Google dat het gewaardeerd wordt en interessant is. Zo kom je hoger in zoekresultaten, omdat je relevanter bent.

Zit jouw organisatie al op Google+? Nee? Dan is dit een kans!

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