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Name Vendor Description Expiry
CONSENT Google Google cookie consent tracker 20 years
PBSESSION Procurios Saves the visitor's preferences for the current session 2 hours
ProBaseUserLanguage Procurios Saves the visitor's language preference 1 year
SOCS Google Stores a user's state regarding their cookies choices 13 months
accept-cookies Procurios

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pbSurvey* Procurios Keeps track of whether or not a non-logged-in visitor has completed a survey 1 year
pbTrackId* Procurios Identification of logged in users 1 month
probase_notice Procurios Stores whether there is a notification for the user 1 day
procurios-consent Procurios Saves the visitor's cookie consent 6 months
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Preferences 1 cookies

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Name Vendor Description Expiry
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Analysis 6 cookies

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Name Vendor Description Expiry
_dc_gtm_* Google Used to monitor number of Google Analytics server requests 1 minute
_ga Google ID used to identify users 2 years
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_gali Google

Used by Google Analytics to determine which links on a page are being clicked

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_gat* Google Used to monitor number of Google Analytics server requests when using Google Tag Manager 1 minute
_gid Google ID used to identify users for 24 hours after last activity 24 hours

Tracking 12 cookies

This website analyses your visit, so its content can be tailored to your needs.
Name Vendor Description Expiry
_fbp Facebook Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers 4 months
_gac_* Google Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. 90 days
_gcl_au Google Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. 3 months
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Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads.

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Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads.

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_li_id* Leadinfo

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_li_ses* Leadinfo

These cookies enable us to get insights about the business use of our website, based on IP addresses of the website visitors.

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li_adsId LinkedIn

The LinkedIn Ads ID (li_adsid) is used to support conversion tracking. This ID only applies to website traffic from outside the EU, EEA, Quebec and British territories. When a member revisits a website with an Insight Tag after the event, a new LinkedIn Ads ID is generated.

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li_fat_id LinkedIn

Indirect ID for LinkedIn users to track conversions and for retargeting and analytics.

 30 days
mod_campaign_profile_id Procurios Identify visitors so that actions can be linked to a user as soon as he or she makes himself known 6 months
mod_lead_generation_profile_uuid Procurios Identify visitors so that actions can be linked to a user as soon as he or she makes himself known 1 year
pbVisitorID Procurios Identification of returning visitors 1 year

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Gratis download

Zo gebruiken verenigingen data om de relatie met leden te versterken

Verenigingen die hun data slim gebruiken, vergroten hun engagement met leden en hebben daardoor een lager verloop. Maar hoe start je daarmee? We laten in 4 vragen zien hoe iedere vereniging meer engagement met leden kan creëren door data aan het werk te zetten.

Wat is engagement?

De mate waarin een lid op een positieve manier interacteert met de vereniging, kan gezien worden als een uiting van betrokkenheid. Een betrokken lid heeft een intense positieve relatie met de vereniging en uit dit in zijn gedrag.

Waarom is engagement belangrijk?

Een vereniging heeft een missie en doelen en leden helpen om die te vervullen. Leden die zich erg betrokken voelen helpen de vereniging een betere vereniging te worden.

Heb ik de juiste gegevens?

Denk aan statistieken over het openen en klikken op links in de nieuwsbrief, hoe vaak iemand inlogt op het ledenportaal of inschrijvingen voor een evenement.

Hoe zet ik mijn data in?

Er is slechts één belangrijke voorwaarde: alle data op één plek! We noemen dit in jargon een ‘single source of truth’: er is één plek waar alle gegevens over leden beschikbaar én actueel is.

Ga ook voor engagement!

Wil je ook aan de slag met je verenigingsdata? Ga in 4 vragen op weg naar meer engagement tussen je leden en jouw vereniging.

Download nu gratis de gids ✨