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Hoe je een online community levendig houdt

Een goed begin is het halve werk. Dat geldt zeker voor een online community. Na de lancering is het zaak om je leden en achterban te blijven boeien en betrokken te houden. Na het lezen van deze gids weet je hoe je dat bereikt.

  • Welke fasen van groei kent een online community?
  • Wat is de rol van de community-manager?
  • Hoe creëer je superfans?

Je online community is live!

Tijd om tevreden achterover te leunen na een succesvolle lancering? Zeker, maar niet te lang! Want ook voor een online community geldt dat je deze moet onderhouden en koesteren.

Tip: In zes stappen naar een online community voor jouw vereniging

De community-manager

De ideale community-manager kent zijn doelgroep van binnen en van buiten. Hij houdt nauwlettend in de gaten in hoeverre gebruikers betrokken zijn en zorgt voor nieuwe aanwas.

Investeer in je superfans

1% van de leden bestaat uit superfans. Dit zijn de vrijwilligers die het vaakst op je digitale platform te vinden zijn, de meeste content produceren en het vaakst een bericht posten.

Rollen en taken voor je superfans

Wanneer het aantal superfans groeit, is het goed om in meerdere sessies de rollen en taken te verdelen. Goed communiceren is immers ook goed organiseren.

Van content tot externe kennisbank

Om continu te zorgen voor nieuwe content, kan het bijvoorbeeld helpen om een activiteitenkalender op te stellen. Creëer daarbij genoeg ruimte voor leden van je community om zelf bijdragen te leveren.

Aan de slag!

Zorg dat je online community blijft groeien en floreert. Download de gratis digitale gids en breng je community tot grote hoogten!

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