The Procurios platform provides associations with a solid technological foundation to support them in all their daily operations. MOS focuses its services on issues such as the optimal development of associations in the market and society.
In 2021, MOS switched to a new IT infrastructure, the Procurios platform. Three years have passed since then, and during this time, MOS and Procurios have built a fruitful collaboration. The migration was a time-consuming project and proved to be a good way to get to know each other. MOS Director Raimond Fifis: "During the project, we worked together very intensively. We encountered various obstacles that we overcame together, giving us a strong foundation for collaboration." Procurios Director Manon Vollmann agrees: "The collaboration is pleasant and constructive at all levels, both at the management level and with consultants and association managers. We are major partners and dependent on each other. It's great that both parties are open and transparent."
The role of digitalization
The shared vision of MOS and Procurios is to focus on future-proof association management. A characteristic of a mature and future-proof association is the degree of digitalization. Raimond: "When you use your applications optimally, you limit the extent to which you're busy with tasks like manually entering data. This creates more time and energy to focus on substantive matters that contribute to developing the association."
Developing together
A crucial requirement from MOS when entering into a strategic partnership was having a say in the products, but especially to develop them jointly. Manon: "MOS takes an active role in Procurios' user group and contributes numerous ideas for new functionalities. For example, marketing automation became available earlier this year, which helps guide members step by step towards greater engagement. The platform's connection to accounting has also become much easier."
Associations experiencing success have greater digital maturity
A successful association displays various characteristics. Besides the degree of digitalization, the association's organizational structure plays an important role, as well as how it creates member engagement. Raimond: "With engaged and active members, your association is more dynamic, and the chance is greater that members will contribute to your association. Applications are important in this regard because they can support the growth of member engagement." MOS has a unified system for its clients: the Procurios platform, which contains all necessary functionalities to grow and increase member engagement. This includes support for all daily association operations such as e-invoicing, communication, and customer management. In 2024, MOS aims to focus on facilitating online and offline communities to bring together members seeking connection through their profession or shared passion. These communities are the result of a carefully orchestrated process with various steps. One of the steps is setting up an online community platform. Procurios developed a community app with various functionalities to increase member engagement.
'Building Blocks for Association Success' Report
Now, after three years of productive collaboration, MOS and Procurios have compiled their knowledge and experience with associations and their development into a research report. The findings of that report were shared on March 1st during the knowledge event 'Building Blocks for Association Success'. The event marked the first tangible result of their strategic partnership. One of the main research findings from the report is that associations experiencing success have greater digital maturity. And that associations meeting a few essential characteristics, such as an open organizational structure, recognizable target group policy, and a clear profile, experience more success. Raimond: "At the event, association representatives engaged in discussions to gain new insights. Given the enthusiasm with which participants shared knowledge and experience about future-proof association management, I look back on a very successful meeting." Manon adds: "Our visions on associations and digitalization align with each other. It's a shared perspective that comes together nicely in the report."
