Case: MissieNederland

If we had not done this project with Procurios, we would never have been able to respond so quickly.

Jan Willem Head of Marketing & Communications at MissieNederland

March 2021: How MissieNederland was able to switch quickly during the corona crisis

How do you ensure that your missionary work continues during a lockdown? MissieNederland (Evangelical Alliance in hte Netherlands) suddenly had to find an answer to this question very quickly when the corona crisis made physical meetings impossible in 2020. Fortunately, it had its digital basis well in order and could therefore switch quickly.

  • 200+ participating municipalities
  • 100+ participating organizations
  • 10+ years customer at Procurios
1

Revamped CRM and website

In 2019, MissieNederland switched to a new fundraising solution. It also revamped its website.

2

Resilient and effective

Not long after the switch, the corona crisis broke out. Because MissieNederland had its affairs in order digitally, it was able to quickly take a leading role within its network.

Alliance

MissieNederland is a platform that gives Christian evangelical organizations the opportunity to connect with each other, to share in the mission of Jesus. These groups can be individual churches, but also member organizations such as Christian political parties or broadcasting associations. What matters is the connection: living out the mission together as fellow believers. The focus is on three things: cooperation in the fields of church and society (1), global missions (2) and future generations (3). MissieNederland has eight denominations, 111 organizations, 228 congregations and 376 affiliated individuals as participants.

Jan Willem Janse, Head of Communications & Marketing at MissieNederland, explains the impact that the coronavirus pandemic had and continues to have on the organization, and how smart IT solutions are helping them continue to implement their mission in practice.

A solid digital foundation

Like other Dutch Christian charities, the corona crisis overwhelmed MissieNederland and its members. “Fortunately, we had the digital tools ready to quickly launch new initiatives,” Janse says. “We have now been using the Procurios platform for over 10 years. With this online platform – for which you basically only need a computer, a browser and a subscription – we manage our relationships (CRM), we handle donations and we take care of much of our digital promotion and communication. From one place, we can do a lot of our daily work. Without having to constantly switch between programs. As a result, we don’t have to keep track of relationship data in different places either: it’s all done on this one platform.”

Although MissieNederland had been a Procurios client for years, the alliance made a deliberate choice to continue with Procurios after thorough evaluation in 2019. 'We needed a new website, and I was primarily familiar with WordPress. Our Procurios website at that time was significantly outdated and offered me little flexibility to make changes myself. I had no idea that more was possible.' MissieNederland decided not only to have Procurios build their new website but also to completely refresh their CRM system. 'Our organization had changed substantially, and our structure needed to adapt accordingly. We chose to start with a clean slate. I'm very satisfied with the result, which, unbeknownst to me at delivery, would play a crucial role during the COVID crisis. Even before the crisis, the new website proved its value: we received significantly more donations through the website than before, partly because the donation process was better designed.'

All data in one place

“We can do a lot of our daily work from one place. We don’t need to switch between programs. As a result, we don’t have to keep track of relationship data in different places: it all happens in one place, on the platform.”

  • Tasks simplified
  • Centralized relationship data
  • From website to donations and CRM: everything works together

Within five days, more than 100k believers engaged online

When the corona pandemic gained a foothold in the country, MissieNederland was able to play a central role in the (emergency) online faith experience. Janse: “Everyone asked the same questions, mainly about alternative forms of connection. But also about togetherness and the desire to jointly provide an opportunity to practice faith in relation to the pandemic.” The idea for the Day of National Prayer proved to fit right in with that.

Together with four other organizations, MissieNederland took the lead. Janse: “There were only five days between idea and implementation. Very little, for an action of this magnitude. We were able to fulfill our mission as the church dance floor: we connected all kinds of organizations and individuals. The need for an up-to-date CRM was undeniable in this process. Switching to Procurios’ /Fundraising placed us in an excellent position to play an important role in the organization of this national day of prayer. We could easily and quickly use our website as a promotion and recruitment channel. The platform effortlessly handled the enormous growth in the number of website visitors. If we hadn’t done this project with Procurios, we would’ve never been able to move so quickly. In total, more than 100,000 believers participated in the National Prayer.”

Keeping an overview, staying involved

Of course, there are other benefits to the Procurios platform. It’s not without reason that MissieNederland has been a customer for over 10 years. Janse: “What’s nice is that the Procurios teams are well familiar with fundraising organizations. Partly because of this, useful new features are regularly made available to make the fundraiser’s work easier. For example, all interactions with donors are directly visible on the relationship card, whether it’s a mailing or the invoicing of a monthly donation. This relationship data integration is very valuable to us. The CRM at the heart of the Procurios platform is very powerful and all the Procurios products we use, are integrated into the CRM. The fact that this is standard at Procurios (so no hassle with separate software packages and data integrations!) was the deciding factor for us to continue our long-term partnership with Procurios.”

Foto Jan Willem Janse © Aron Bagel

Customer stories: This is what our customers think of the Procurios platform

Roel Mathies at Milieudefensie

Our dream is to eventually communicate one-on-one with all of our thousands of members. With Procurios' CRM, we are growing toward that goal.

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Roel Mathies Data Specialist at Milieudefensie

Sander Joziasse at Christ's Hope

Procurios has transformed our outreach: we now deliver tailored messages to precisely defined audience segments.

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Sander Joziasse Operations Manager at Christ's Hope

Martin Vastenhout at Museum Dorestad

Procurios helped us with a database for relationship management, a new website and a payment module for fundraising

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Martin Vastenhout vice-chairman of the board at Museum Dorestad

Dirk-Bart Houweling at ECM

We had a connection. Procurios loves to innovate and delivers on that promise. They keep searching for solutions where others would give up. Everything shows that the team genuinely wants to help you succeed.

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Dirk-Bart Houweling functional administrator at ECM

Geert Hendriks at Adra

During the demo, we could see how the system functions; the ease of the platform really stood out! The user-friendliness, combined with the price, led us to make a positive decision.

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Geert Hendriks managing director at Adra

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