Case: UBA

Because of Procurios our members/visitors receive personalised content, tailored to their interests; both on our website and in mailings. This leads to twice the engagement on emails.

Grégory Marchandise Digital Manager - Expert Content Marketing at UBA

UBA and Procurios

A close collaboration with amazing results!

1

Insight into the preferences of your users

By applying personalised communication, UBA has seen a significant increase of engagement

2

Tailor made content

Members open more mailings than ever before. That’s because the content is tailored just for them!

3

200 - 300% more engagement

Not only are members more involved than before, the number of website visitors is higher too!

Twice the engagement on emails

“Because of Procurios our members/visitors receive personalised content, tailored to their interests; both on our website and in mailings. This leads to twice the engagement on emails.” - Grégory Marchandise (Digital Manager - Expert Content Marketing)

  • twice the clicks
  • Personalised content
  • Higher opening rate

Insight into the engagement of members

“Thanks to Procurios we now have an insight into the engagement of our members, allowing us to show them the value of a membership.” - (Kristin Hanon Sales & Loyalty Manager)

  • Engagement
  • Targeted actions
  • Showcase value

An optimal service to our members

“UBA transformed into an agile organisation that works around 12 knowledge domains. In part thanks to our strategic partner Procurios we can offer an optimal service to our members.” - Mia Venken (COO - Expert B2B)

  • Agile organisation
  • 12 knowledge domains
  • One point of focus

Through the roof

The engagement of UBA's audience has improved significantly

Feature vergelijking
Features When using Procurios
Opening rate Number of times a mailing is opened 170%
Click through rate Number of times a receiver clicks on a mailing 200%
Website visits Number of times the UBA website is visited 300%

Are you building engagement too?

By using Procuiros /Members you get more insights into your members and you trigger more engagement. Discover it now!

Contact Procurios Belgium Read more on /Members

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pbVisitorID Procurios Identification of returning visitors 1 year

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