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Case: World Federation of Advertisers
Many organisations think that they're unique and that off-the-shelf software such as Procurios will limit them. But in fact, it's the opposite!
Stephan Loerke
CEO at World Federation of Advertisers
December 2020: World Federation of Advertisers
WFA helps its members improve the effectiveness and efficiency of their marketing communication through benchmarking and sharing knowledge, experiences, and insights.
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+7.000 marketeers and policy professionals in the WFA network
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+80 meetings annually
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90% of global communications is spent by WFA members
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16 industry sectors are represented by WFA members
Fits our organisation
"Procurios fits our organisation like a glove. The effort required to manage the tool and maintain the data also fits the effort of the WFA staff. More advanced tools require too much effort from a team to use them.„ - Stephan Loerke, Chief Executive Officer of WFA.
- Little effort to manage data
- Personalised content
- Proactive approach
Work more efficiently
"By working more efficiently, WFA not only saves time, but also energy. We can finally invest more time and resources into our members.„
Complexity is detrimental
"Our previous solution (Microsoft Dynamics CRM) was more complex, but never met the needs of our association. Today, everybody and everythings works in perfect harmony.„
All-in-one Platform
"We were hesitant to harbor everything in one integrated system at just one supplier, but the benefits we're enjoying now could never be possible with stand-alone systems (we didn't realise that at first).„
Proactive approach
"Before working with Procurios, we acted reactively towards our members. With a practical and insightful database such as Procurios, we finally work proactively. That creates a better bond with our members and we're closer to reality.„ - Stéphane Arnhem, Database Manager
- 360 degrees
- Insight into member engagement
- Proactive communication
Transparency is invaluable
“Procurios was the first supplier that dared to say 'no' whenever they disagreed with a possible solution. That transparency was invaluable for us when choosing for Procurios as a partner.„ - Claire Mullen, Director of Member Services
- Clear communication
- Thinking partner
- Consultancy Add-on
- Professionally stubborn
1
Made for associations
All essential tasks of the entire team are manageable, insightful and fit seamlessly into our work processes.
2
Supporting
A partner that thinks along sides you and dares to say 'no' helps our organisation to be more progressive.
3
Higher engagement
With Engagement Score WFA understands the engagement and loyalty of its members. We can now work proactively on keeping our audience engaged.
Are you building engagement too?
With Procurios for associations, you gain more than just insight into your membership base—you create deeper engagement. Discover the difference yourself!
Customer stories: This is what our customers think of the Procurios platform
Jeffrey Teggelove at VODN
Thanks to the Procurios platform, we can now do much more ourselves, primarily focused on communication with our members: sending invitations, organizing meetings, reserving spaces, etc.
Jeffrey Teggelove
General Secretary
at VODN
Geert van Rhee at The Dutch Association for the Judiciary
With the Procurios Platform we can manage our membership fees and everything around it very well. Much better than we ever could.
Geert van Rhee
Director
at The Dutch Association for the Judiciary
Dirk De Man at ZORG.tech
Procurios developed a completely new, catchy website that is appreciated by both our colleagues and our members
Dirk De Man
Secretary
at ZORG.tech
Gieneke Flohr at ChristenUnie
Because we now have all the information in one system, much more can be done automatically.
Gieneke Flohr
functional administrator
at ChristenUnie
Pascale Braeckman at Willemsfonds
We are very satisfied with our collaboration with Procurios and definitely recommend it to other associations: because it's one integrated system, far fewer mistakes are made
Pascale Braeckman
Communications Officer
at Willemsfonds
Raimond Fifis at MOS
Now we can give our energy to more substantive matters that contribute to a future-proof association
Raimond Fifis
Managing Partner
at MOS
Karin Burghouwt at Royal VEMW
By working so intensively with the Procurios team, we gained a lot of insight into how to begin, where to invest valuable time, and discovering what's truly necessary and what isn't.
Karin Burghouwt
Secretary association affairs
at Royal VEMW
More stories…
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