World Federation of Advertisers

Many organisations think that they're unique and that off-the-shelf software such as Procurios will limit them. But in fact, it's the opposite!

Stephan Loerke CEO at World Federation of Advertisers

December 2020: World Federation of Advertisers

WFA helps its members improve the effectiveness and efficiency of their marketing communication through benchmarking and sharing knowledge, experiences, and insights.

+7.000 marketeers and policy professionals in the WFA network
+80 meetings annually
90% of global communications is spent by WFA members
16 industry sectors are represented by WFA members

Fits our organisation

"Procurios fits our organisation like a glove. The effort required to manage the tool and maintain the data also fits the effort of the WFA staff. More advanced tools require too much effort from a team to use them.„ - Stephan Loerke, Chief Executive Officer of WFA.

Little effort to manage data
Personalised content
Proactive approach

Work more efficiently

"By working more efficiently, WFA not only saves time, but also energy. We can finally invest more time and resources into our members.„

Complexity is detrimental

"Our previous solution (Microsoft Dynamics CRM) was more complex, but never met the needs of our association. Today, everybody and everythings works in perfect harmony.„

All-in-one Platform

"We were hesitant to harbor everything in one integrated system at just one supplier, but the benefits we're enjoying now could never be possible with stand-alone systems (we didn't realise that at first).„

Proactive approach

"Before working with Procurios, we acted reactively towards our members. With a practical and insightful database such as Procurios, we finally work proactively. That creates a better bond with our members and we're closer to reality.„ - Stéphane Arnhem, Database Manager

360 degrees
Insight into member engagement
Proactive communication

Transparency is invaluable

“Procurios was the first supplier that dared to say 'no' whenever they disagreed with a possible solution. That transparency was invaluable for us when choosing for Procurios as a partner.„ - Claire Mullen, Director of Member Services

Clear communication
Thinking partner
Consultancy Add-on
Professionally stubborn

Made for associations

All essential tasks of the entire team are manageable, insightful and fit seamlessly into our work processes.

Supporting

A partner that thinks along sides you and dares to say 'no' helps our organisation to be more progressive.

Higher engagement

With Engagement Score WFA understands the engagement and loyalty of its members. We can now work proactively on keeping our audience engaged.

Are you building engagement too?

With Procurios for associations, you gain more than just insight into your membership base—you create deeper engagement. Discover the difference yourself!

Get started Discover our products

Want to know if Procurios can be of service to your association or foundation? Please contact me!

Bram Van Roy - Business Developer open dialog open dialog LinkedIn

Customer stories: This is what our customers think of the Procurios platform

Jeffrey Teggelove at VODN

Thanks to the Procurios platform, we can now do much more ourselves, primarily focused on communication with our members: sending invitations, organizing meetings, reserving spaces, etc.

Jeffrey Teggelove General Secretary at VODN

Gieneke Flohr at ChristenUnie

Because we now have all the information in one system, much more can be done automatically.

Gieneke Flohr functional administrator at ChristenUnie

Stephan Loerke at World Federation of Advertisers

Many organisations think that they're unique and that off-the-shelf software such as Procurios will limit them. But in fact, it's the opposite!

Stephan Loerke CEO at World Federation of Advertisers

Pascale Braeckman at Willemsfonds

We are very satisfied with our collaboration with Procurios and definitely recommend it to other associations: because it's one integrated system, far fewer mistakes are made

Pascale Braeckman Communications Officer at Willemsfonds

Folko de Haan at Groenlinks

The system is user-friendly and saves us a tremendous amount of work. It has a logical structure: you quickly figure out how everything works.

Folko de Haan datamarketeer at Groenlinks

Geert van Rhee at The Dutch Association for the Judiciary

With the Procurios Platform we can manage our membership fees and everything around it very well. Much better than we ever could.

Geert van Rhee Director at The Dutch Association for the Judiciary

Karin Burghouwt at Royal VEMW

By working so closely with the Procurios team, we gained a lot of insight into how to start, where to invest our valuable time and discover what is really needed and what is not.

Karin Burghouwt Secretary association affairs at Royal VEMW

Name	Vendor	Description	Expiry
CONSENT	Google	Google cookie consent tracker	20 years
PBSESSION	Procurios	Saves the visitor's preferences for the current session	2 hours
ProBaseUserLanguage	Procurios	Saves the visitor's language preference	1 year
SOCS	Google	Stores a user's state regarding their cookies choices	13 months
accept-cookies	Procurios	Saves the visitor's cookie preferences (depricated)	1 year
cachekey	Procurios	Prevents logged in users from seeing a cached site	1 month
pb-sa-*	Procurios	Maintains control over access to the website	Current session
pbSurvey*	Procurios	Keeps track of whether or not a non-logged-in visitor has completed a survey	1 year
pbTrackId*	Procurios	Identification of logged in users	1 month
probase_notice	Procurios	Stores whether there is a notification for the user	1 day
procurios-consent	Procurios	Saves the visitor's cookie consent	6 months
rememberDevice2FA*	Procurios	Stores whether it is a trusted device for 2FA	Variable

Name	Vendor	Description	Expiry
_dc_gtm_*	Google	Used to monitor number of Google Analytics server requests	1 minute
_ga	Google	ID used to identify users	2 years
_ga_*	Google	ID used to identify users	2 years
_gali	Google	Used by Google Analytics to determine which links on a page are being clicked	30 seconds
_gat*	Google	Used to monitor number of Google Analytics server requests when using Google Tag Manager	1 minute
_gid	Google	ID used to identify users for 24 hours after last activity	24 hours

Name	Vendor	Description	Expiry
_fbp	Facebook	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers	4 months
_gac_*	Google	Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.	90 days
_gcl_au	Google	Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.	3 months
_gcl_aw	Google	Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads.	90 days
_gcl_gs	Google	Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads.	90 days
_li_id*	Leadinfo	These cookies enable us to get insights about the business use of our website, based on IP addresses of the website visitors. This cookie helps us know if you are a firsttime visitor or a recurring visitor.	1 year
_li_ses*	Leadinfo	These cookies enable us to get insights about the business use of our website, based on IP addresses of the website visitors.	1 year
li_adsId	LinkedIn	The LinkedIn Ads ID (li_adsid) is used to support conversion tracking. This ID only applies to website traffic from outside the EU, EEA, Quebec and British territories. When a member revisits a website with an Insight Tag after the event, a new LinkedIn Ads ID is generated.	5 months
li_fat_id	LinkedIn	Indirect ID for LinkedIn users to track conversions and for retargeting and analytics.	30 days
mod_campaign_profile_id	Procurios	Identify visitors so that actions can be linked to a user as soon as he or she makes himself known	6 months
mod_lead_generation_profile_uuid	Procurios	Identify visitors so that actions can be linked to a user as soon as he or she makes himself known	1 year
pbVisitorID	Procurios	Identification of returning visitors	1 year

Name	Category	Description	Expiry
CONSENT	Functional	Google cookie consent tracker	20 years
SOCS	Functional	Stores a user's state regarding their cookies choices	13 months
_dc_gtm_*	Statistics	Used to monitor number of Google Analytics server requests	1 minute
_ga	Statistics	ID used to identify users	2 years
_ga_*	Statistics	ID used to identify users	2 years
_gac_*	Tracking	Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.	90 days
_gali	Statistics	Used by Google Analytics to determine which links on a page are being clicked	30 seconds
_gat*	Statistics	Used to monitor number of Google Analytics server requests when using Google Tag Manager	1 minute
_gcl_au	Tracking	Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.	3 months
_gcl_aw	Tracking	Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads.	90 days
_gcl_gs	Tracking	Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads.	90 days
_gid	Statistics	ID used to identify users for 24 hours after last activity	24 hours

Name	Category	Description	Expiry
_li_id*	Tracking	These cookies enable us to get insights about the business use of our website, based on IP addresses of the website visitors. This cookie helps us know if you are a firsttime visitor or a recurring visitor.	1 year
_li_ses*	Tracking	These cookies enable us to get insights about the business use of our website, based on IP addresses of the website visitors.	1 year